4 Stage Process Comprehensive Marketing You Need to KnowWhen do you start marketing activity? Does the new marketing process begins only after a product ready for the market?
Maybe most of us would answer true. New marketing process is run after a product is ready for the market. However, in the marketing chain is intact, the process of marketing must have worked really well before the product launch. How?
Because marketing is not just about marketing the product that is ready for sale. But marketing played a role from the beginning in selling produce high power.
Marketing process begins by looking at market opportunities, conduct market research, selecting target markets, develop marketing strategies, planning marketing programs, and arrange, act, and monitor the results.
Layman's view that considers the process of marketing marketing strategy limited to the evaluation can be fatal. Not only did not result in product sales smoothness, but it can lead to high marketing costs and not effective.
Let me more clearly, let us discuss in a coherent four-stage process of marketing the following:
1. Conducting Market Research. Marketing process begins with market research to see how big the market potential, measuring the level of market demand, market opportunities, and variety of available segments. Also know the level of competition in those markets.
2. Developing a Marketing Strategy. Taking into account your advantage, you prepare a strategy and brand positioning your product.
3. Establish Marketing Program. Of these marketing strategies, and more detail to the marketing program. What are your marketing program planning? Suppose that when the new product launches, you rely on SEO, PPC, and advertising on the web site advertising.
At this stage, you need to calculate the total marketing budget, the allocation of expenditure in each marketing program run.
4. Evaluation and Improvement. In this last stage we see how the results of marketing programs such. Is it according to your target? And the results you can re-formulate what marketing programs need to be improved, which need to be strengthened, which should be reduced or may need to be eliminated. And so on.
Essentially always measure your marketing programs. Because marketing is an ongoing process that continues to accompany and determine the success of your internet business.
Are you ready to design a marketing program for your Internet business?
Follow the four steps above the overall marketing process so that your marketing activities more predictable and purposeful.
